Floral Design Wedding Planner Checklist

You’ve chosen and booked your ceremony and wedding venue, you’ve booked the photographer, wedding celebrant (or priest) and possibly chosen your wedding gown. Your thoughts will now turn to other suppliers such as wedding cake makers, cars, music, and of course FLOWERS.

Jaclyn Roma recommends that you contact florists at least nine months prior to your wedding.  The wedding season starts (more or less) from October through to the end of April and many florists are fully booked on Fridays, Saturdays and Sundays in these months.

Not sure where to start? Have a look on Instagram and Pinterest for some inspiration and also browse wedding planning specialist websites such as Easy Weddings, Hitched.com.au, and Bride-on-Line. Your local newsagent will also have some excellent flowers and wedding styling magazines on their shelves (Hello May, White, Wedding & Bride etc). Keep a folder/scrapbook or Pinterest board of everything that you love.

Once you’ve narrowed down your search to about four florists, here are some tips to assist finding the right designer for you.  Before you contact them, have a think about your budget and what you want.  These are the questions you will get asked so if you’re prepared it will make things a bit easier for you and them:

  • Your bridal bouquet style – if you’re really not sure, ask their advice
  • How many bridesmaids and their bouquet style and colours
  • Will the groom and groomsmen wear buttonholes on their suit jackets
  • Will you have flower girls
  • Will the mums wear floral pin-on corsages
  • Will your wedding cake need floral decoration
  • Ceremony – do you want floral decorations in the chapel or church
  • Flowers for the reception room (some venues provide table decorations in their wedding packages).

Here are a few tips on how to whittle down the floral designers to three or four and remember, it’s not all about price.

  • How quickly they respond to your email enquiry
  • How quickly they follow up on your telephone conversation
  • Is their website informative, does it have quality images of bouquets and flowers of actual weddings they have done
  • If you visit their shop or studio does their style, look and feel of their shop match yours
  • Will they prepare a detailed quotation and design brief
  • For how long is their quotation valid
  • How much will they require as a deposit
  • Can you pay in instalments
  • Will they provide photos of previous work
  • Have they worked on a wedding at your ceremony or reception venue before
  • How big is their business and who will be designing and working on your wedding flowers

It’s also a good idea to:

  • Take along a swatch of fabric from your wedding gown and your bridesmaid’s dresses so they can colour match your flowers.
  • Provide photos of your wedding gown and the bridesmaid’s dresses.
  • Ensure your book your floral designer well in advance of your wedding day as they are often booked out in spring and summer.

Jaclyn Roma has an experienced wedding coordinator and we will respond to your email or telephone enquiry immediately.  We will listen to your ideas, ask a few questions and then prepare a detailed design brief and quotation.  We are flexible and understand that along the way you may change your mind about colours, design, and other things. We are only an email or phone call away.

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